asks Mysterious Matters:
I always thought that it would be a good idea for publishers or distributors or book stores to arrange for the tie-in versions of a movie’s novel to be sold at the theater where the movie is playing *at a reduced price*.
You go the local theater to see this crazy movie, like Savages for example, and in the lobby of the theater is a small book stand where you can pick up the novel for a couple of bucks. Get them while they are thinking about the movie.
Most people don’t buy books and movies sell more tickets. So instead of bringing Mohamed to the mountain bring the mountain to Mohamed.
Related, when you buy a DVD you should be given the opportunity to buy the book it is based on easily and cheaply.